Below is a link to the BFI Education Film marketing page.

http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-case-studies-audience-research/new-ways-reaching-audiences-distribution


Task: Select a film in your genre( or as near) and find out 5 key marketing facts. This could be:
* Statistics
* Anything on target audience
* Marketing methods

Work for week beginning 3/11/14

1 Questionnaire to be completed and analysed.
2 Other pre-production research to be uploaded( interview vox pops and focus groups)
3 Marketing strategy- including target audience profile.
4 All analysis (trailers, mag front covers and posters) to be done. at least 3 of each.

Work for week beginning 20th October:

1 Analysis of two film magazine front covers in your chosen genre.

2 Analysis of a film website and any other marketing techniques.

Work for week beginning: 13th October

1 An analysis of  3 posters in your genre uploaded onto your blog.

Consider the following:

The denotation and connotations of the posters.
The anchorage of the text- film title, tagline etc.
How the posters indicate genre, types of character and the plot/narrative.
The technical conventions( mise-en-scene, photography and editing).
How the stars and director are used.
The institutional information-studio logos, release dates etc.

2 A third analysis of a British film trailer in your genre.